BLOGS
USING AR AND VR FOR SUCCESSFUL ADVERTISEMENT
You would not believe if we told you, but the earliest functional AR systems that provided immersive mixed reality experiences for users were invented in the early 1990s. Virtual Reality may be well-liked lately, but did you know that the notion dates back as far as the 1820's and 1830's? How Ironic, but true! Stereoscopes, the original virtual reality invented by Sir Charles Wheatstone in 1838 allowed to see our environment three-dimensionally based on “Stereoscopic Vision”, which requires two intact eyes that are aligned and move simultaneously.
Present day, with consumer headsets like the Oculus Rift and the HTC Vive, users experience artificial sounds & sights and feel as if they’re in an environment which looks just like real world but it`s computer generated. Augmented Reality (AR) and Virtual Reality (VR) seems to have been on the cusp of mainstream success for years. But, NARSUN Studios has not remained behind during this hype of AR/VR and has cruised along the bandwagon during its immense success. Due to tremendous demand of AR/VR, we have combined it with the idea of digital marketing to bring revolution in the advertisement sector.
There are 4.1 billion Internet users in the world with Asia has the most internet users of all continents and China of all countries. Point being, if you are not advertising online, you`re behind the curve. Only through internet you are able to get access to billons of people including half of your targeted audience, also an opportunity to advertise your product on so many different channels and platforms.71% of the end users believe that a brand which uses Virtual reality is progressive. Those brands stand out and gain consumer`s attention.
All known enterprises are using Augmented and Virtual reality to its great effect and investing heavily, most widely in the gaming industry. Mercedes showed off their latest car design with a 360-degree virtual drive on the Pacific Coast Highway in California. While the person was busy driving the car, viewers could see the interior of the car, peer up through the sunroof, and watch as the car navigated the road. Similarly, Oreo flaunted their new flavored cup cake- cookies using VR by letting users experience a mystical fantasy land complete with milk rivers and chocolate canyons.
NARSUN Studios is using Augmented reality combined with digital marketing to help you grow your brand and make your marketing strategies a lot more interactive. By taking advantage of AR/VR technology, we have a vision to target the Retail Sector. We are looking forward to enhance the experience of customers by letting them virtually try clothes and shoes on. As technology is developing, AI game is getting stronger, VR is also becoming very famous year by year. Brands are encouraged to use AR for marketing of their products to leave a long lasting impact on audiences, to inspire them and keep them engaged. We design fun VR marketing campaigns to capture attention with graphical experience.
We have a goal of bringing a great revolt in the TV shows trend by adding animations to attract the attention of your viewers. Gamification or through our interactive games, not only the audience physically present in the show but also the audience watching the show at home will be able to interact equally. This would be the best way to grasp the attention of the viewer.
