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DIGITAL MARKETING NOW-A-DAYS

Digital marketing is the concept of appealing people to make them learn about your services when they are all clueless about your presence in the market. It’s about sharing your value proposition, providing them with a reason why they should consider your services and why your brand is worth a try. Now, this strategy counts on how strong your business plan is. Before we get into any explanation, let’s get something straight. Like any sort of marketing strategy, digital marketing serves the purpose of connecting your business with specific audience for promotion of your brand through digital channels. The success of your business lies in how you can benefit people and your unique value proposition.

WHAT IS DIGITAL MARKETING STRATEGY?

It is a strategy that marketers adapt to help them attain their set of goals through selected series of actions including paid, earned, and owned media to run a specific digital marketing campaign on all social media podiums like LinkedIn, Instagram, Facebook, Twitter, Google Ads and a few more.

DIFFERENCE BETWEEN DIGITAL AND TRADITIONAL MARKETING

Traditional marketing was used before technology brought greater benefits to the world. The difference between the two can be explained as traditional marketing did not permit direct interaction with the people but in case of digital marketing, it is all about bringing direct contact with the audience. Traditional marketing strategy is not completely dead as of yet. Many large enterprises are still using a few methods to boost their businesses. One of the biggest traditional marketing method being used by large enterprises is COLD CALLING to generate warm leads. The second widely used traditional marketing method is DIRECT MARKETING. Believe it or not, startups are still distributing brochures and catalogues to gain awareness.

HOW DIGITAL MARKETING IS ACHIEVED

Let’s discuss a few most globally used digital marketing campaigns to take your business worldwide.

SEO

SEO stands for search engine optimization. It involves usage of some specific keywords to attract search engines to display your content on top. SEO benefits in redirecting organic traffic to your site. On-site SEO is a method of making sure that overall content structure on your website is augmented according to keyword perspective. Off-site SEO is everything that we post outside our website and on external link websites to get real backlinks.

Content Marketing

Good content is the nucleus of digital marketing. Your website is the first approach customers take to get to know your business. Make sure there’s decent content on your site exhibiting in brief your main expertise.

Social Media Marketing

This practice is used to raise visibility on internet to endorse your brand. Small businesses achieve advertisement by using podcasts such as photo sharing, news sharing, wikis, blogs, online videos, and social media sites. Best benefit attained is you earn a large number of traffic. Make sure your write strong content on your site use other platforms too to appeal more audience. Never be afraid of taking small steps for example you can leave a useful message about your services on other blog sites as well. Make sure you leave your company`s name and URL in bold letters. This is another great and easy way to target people.

It is an online advertisement method where companies pay a good amount of money to place an advertisement on a website and earns money back when a customer visits and clicks on their displayed ads. Well, this it is indeed a great way of getting awareness as well as earning money from your advertisemen

Email-marketing

This technique is not all about sending emails and gaining customers but also involves getting into a long term relationship with your prospect. A spam email can be a very good example of this technique. All it does is conveying messages in bulk to specific number of individuals either from large enterprises or main clients directly. It is a widely used method by almost every corporate sector.