Marketing

BLOGS


SEO and Content Strategy

Content writing is all about expressing your complex services to targeted audience, text that best serve their needs. Effective communication includes not just speaking but conveying your message through effective writing as well.


“Create content that reaches your audience’s audience.”


Before we get into the discussion, lets acquire what SEO and Content Strategy is about. SEO stands for Search Engine Optimization and it demands content in the form of Blogs, Case Studies, Articles, Stories, Social media posts, mostly keywords. In terms of SEO, Keywords are certain words or phrases that are most relevant to whatever people are searching on the internet. Keywords are set specific to whatsoever you’re selling. While Content Marketing involves getting more exposure online by the use of good content. It is an approach to target specific audience to gain conversions and profits for your business.

HOW SEO AND CONTENT STRATEGY ARE RELATED?

Now both practices are a portion of digital marketing. But sometimes people assume both to be completely distinct. Like I explained earlier, words are everywhere. Businesses connect in the form of writings like Proposals, Estimation plans etc. This simply means your informative content is something which will communicate with the world on your behalf. In order to make your content go viral, you will attempt SEO technique to boost your site, by the use of specific keywords you will target SERPs to display your content on top of search engines. Ultimately, more traffic will be routed to your site.

We have now come to a solution that SEO and content strategy are fully-related. SEO will allow you to gain traffic while good content will force the audience to stay on your site.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

WHAT IS STRATEGIC CONTENT PLANNING AND EXECUTION?

Before writing any content, a writer should know what he is going to write. Either you are running your own blog site or you’re writing for a firm, do your prior research! Producing a good piece of content is no easy job, a writer has to be research proficient. So as to produce exclusive content, make sure you shadow following parameters:

1:Determine who is your target audience?

2:What are their needs and what solution can you offer?

3:Learn potential content topics. Mostly, topics that your viewer cares about.

4:Define best keywords to target the onlookers.

5:Regularly maintain your existing content. Do not only rely on writing new content every time.

KEYWORD RESEARCH FOR YOUR SEO STRATEGY

Brainstorm about what your target audience is searching for on internet. Then make a list of most-searched keywords related to your industry and are widely searched by your audience. Put yourself in the shoes of the buyer. Make certain you do not only look for a one word or two-words long keywords but long-tail keywords. Long-tail keywords are exact phrases that are industry specific. The longer your content is, the better it works near SERPs to place your writing on top.

“What you do after you create your content is what truly counts.”

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